Indian Info

The latest mania that has gripped the entire movie buff circuit is the Hollywood flick ‘Avatar’. Not just in the original English version, reports have been arriving that the film has been recording some thumping collections across the box office centers in the state of Andhra Pradesh. 

‘De Dana Dan’ is igniting the heat and it is obvious that the last minute promotional blitzkrieg is helping the film's cause. Though the film was confirmed for 27th November release for quite some time, the makers held on to the promotion for a while before deciding to go full throttle, as obvious in the manner the film is picking up steam.

Was an idea already put in place to keep the buzz in check and let the film do the talking as it neared its release?